As direction goes - that's in my top 10.
When I was asked to lend my voice to this beautiful promo campaign for Sanlorenzo Yacht's new Heritage, it was some of the best copy I've worked with all year.
Why?
Because it's not selling a product. It's tantalising with a relationship - a way of life - that its target audience longs for.
But beyond the actual message, there's real artistry in the copy and the visuals that it's the job of a voice actor to pick up on:
➡️ There's rhyming couplets and alliteration that must be honoured, not laboured.
➡️ The variety of the line length echos the ebb and flow of the water.
➡️ The sound design bleeds in FX to punctuate each point.
➡️ The music choice cues the level of projection.
I have a voice print that naturally lends itself to this kind of luxury. But if relied 𝘑𝘜𝘚𝘛 on the sound, all of those little details that elevate this from good to great would be lost.
And that's how you stand out.
By trusting in people who know their craft and are laser focused on the audience they wish to reach.
Like me. Like my clients.
A huge thank you to Sing Sing for having me involved.
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By Christopher Tester, British Male Voice Actor
