As writer Brandon Sanderson reminds us...
They are a universal, 𝘏𝘜𝘔𝘈𝘕 experience.
If you replace your messaging, whether that be a social media post or any other piece of content attempting to reflect your identity, values or services, with something that feels non human, then you risk severing that bond.
That doesn't mean you shouldn't use AI.
But it should serve as a reminder that it's implementation is nowhere near as straightforward as many of those trying to sell it would have you believe.
TBH I'm still recovering seeing my first completely AI generated ad on Tiktok that really was like nightmare fuel...
So if you might be looking for a human option, you know where I am.
(Welsh accent being practised in advance of an audiobook that requires it).
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By Christopher Tester, British Male Voice Actor
