Atomic Habits for Voice Over
By Chris Tester - British Male Voiceover Artist
The different elements that make up a voice-over career aren't mystical. You need to obtain a certain level of proficiency on the performance side, the marketing side, and the technical side, like almost any freelancer. But while the initial part of our careers is typically fueled by adrenaline. After a few months, the novelty of the new we can't rely on that alone to execute our daily tasks.
James Clear, in his book atomic habits, affirms that,
“Success is the product of daily habits, not once-in-a-lifetime transformations."
Habits are the compound interest of self-improvement getting just one percent better every day counts for a lot in the long run. And this is definitely a philosophy that I subscribe to. It's essential to set your goals, as I've covered in these videos already previously. But it's going to be daily consistent actions or habits that will carry you to that destination. Clear goes on to lay out a plan of how you can actually form and construct good habits. So I wanted to look at his four key points and then see how we could apply them to voice-over.
Are you curious to know atomic habits for a voice-over? Let's dig in!
Four Rules to Start Cultivating a Good Habit
The four rules to start cultivating a good habit are:
Make it obvious
Make it attractive
Make it easy
Make it satisfying
So let's take a look at these in turn and see how we could apply them to voice-over?
Make it Obvious
For the first one to make it obvious, you really need to be aware that to be vague about your intention is the enemy. Saying I need to do some marketing or I need to work on my performance skills is deliberately vague. They're amorphous, and they're certainly not smart goals, which I've covered previously in another video here. So we need to be specific so for marketing. I want to send five emails to new leads per day.
Now we could just set a specific time to execute this task, and again in a separate video, I've touched on how I use time blocking to be able to manage my day-to-day calendar. But another way of doing this is by using habit stacking, where you attach your new habit to a pre-existing one.
So, for example, if you always start your workday by making coffee and as much as I prize my hydration, I do that more often than not. Then you can say after I make my coffee, I will send my five emails, and then you could start chaining various habits together. So after I finish my recordings for the day, I will learn one new keyboard shortcut on my door, or after I’ve checked my Instagram, I will make sure to comment on three other people’s content. Notice also the benefit of linking these habits by location.
So if you’re doing one habit on your phone already, then make your other habit also on your phone. If it’s a computer-related task, then link it to a computer-related task and so on. If you’re stuck thinking about what useful habits you want to cultivate in the first place, then think about where you spend your time and where. Therefore, a new habit might suggest itself from that exact location.
Make it Attractive
The second rule is to make your new habit attractive. It is where a technique called temptation bundling comes in. Essentially, as an incentive for doing your new habit, you attach it to another habit that you really want to do. As a personal example, I like playing beat saber for half an hour in the morning because it’s a good cardio workout.
But to do that, I always have to go and work out with my free weights beforehand. But more specifically, during my workday, I’ve paired doing my work emails with playing FIFA on the Playstation. If I don’t do my emails, I won’t be able to further or bury United’s quest for European domination and that stakes for you.
Make it Easy
The third rule is to make your new habit as easy as possible, what James clear calls a gateway habit, rather than setting a really ambitious goal for you to send a certain number of emails or learn a certain number of keyboard shortcuts. Instead, when you’re first implementing a new habit, only do it for one minute a day. So if we apply that approach to email marketing in one minute, you might have enough time to Google a specific company and maybe identify who it is that you reach out to and maybe log their details and that’s it and when establishing that habit that’s all that you need to do.
And yes, that is ridiculously simple, but that’s why you also have no excuse not to do it. Of course, we want to extend the amount of time you spend on that habit, but the first most crucial thing is to be consistent.
Make it Satisfying
And the final rule to tie it all together is to make it satisfying now clear affirms that the human brain is evolved to prioritize immediate gratification over delayed satisfaction. So what is immediately rewarded is more likely to be repeated. And as we’ve already seen, temptation bundling is a way of attaching gratification to execution. But another way of getting that immediately successful hit is habit tracking.
If you’ve ever consistently filled in a journal or if you’ve ever continued to log in your exercise process, or if you’ve ever used one of those language apps that congratulates you on chaining together consecutive days of exercise or practice. Then you’ll have sense the reward that gives you knowing that you’re not breaking the chain.
Of course, life will interrupt at some point, and all chains will be broken but when that eventuality occurs clear affirms the importance of never missing twice. You get back on the metaphorical horse the very next day, and you reaffirm the identity that you’re trying to cultivate even if the time you actually spend doing the habit is a fraction of your normal time.
I found this personally myself when doing my weight training. It’s been the bad workouts where I’ve only done it for half my normal period of time, and my form has been bad, and I’ve really felt kind of icky about it, but I’ve still done it. And therefore, I felt that I’m someone who does work out five days a week regardless of how good that quality of workout actually is rather than entering into a spiral of, oh, I’ve missed a workout. Therefore, I’m not my best self so. Consequently, I might as well give up entirely.
So in voiceover, even if circumstances mean that you have very limited time to get back on the wagon, just getting back to doing even one minute of a vocal warm-up and one minute of marketing still reaffirms your identity as a voice actor who does marketing and warms up vocally every day.
Now it’s this final point that I personally found most revelatory for my career switching from a voice actor who wants x, y, and z to one who is x y and z. I take huge pride in the identity that my habits have given me, so I’m more motivated to maintain them. Of course, this is a much abbreviated version of what’s covered in James clear’s book, and I do recommend that you read it yourself.
Conclusion
Hopefully, I’ve demonstrated how you could start applying this to a voice actor’s career, and you’ve got a few new techniques that you can start playing around with. If you found this helpful video, please do like subscribe and share. And I look forward to seeing you next time!
