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british RP voiceover

On the hunt for the perfect voice for your next audio book project?

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On the hunt for the perfect voice for your next audio book project?

On the hunt for the perfect voice for your next audio book project?

By Chris Tester - British Male Voiceover Artist

Are you on the hunt for the perfect voice for your next audio book project? (say yes, and read the rest 👇🏼)

Here's why you should give the job to an experienced voiceover artist:

Versatility: Voiceover artists have the ability to bring a wide range of characters and emotions to life through their voice. They can easily switch between different accents, ages, and genders to give your audio book a dynamic and engaging listening experience.

Professionalism: we are trained professionals who know how to use our voice to its full potential. We can hit the right notes, use the right pacing, and give the right inflections to bring your story to life in a way that will keep listeners engaged.

Attention to detail: Voiceover artists take their craft seriously, and they will pay close attention to the script to ensure that every word is delivered with precision and accuracy. This means your audio book will be of the highest quality, with no mistakes or mispronunciations.

Save time and money: Hiring a voiceover artist will save you time and money in the long run. Instead of having to spend hours recording yourself or others, a voiceover artist can do it in a fraction of the time and with better results.

Branding: I can also help to create a consistent and professional tone for your audio book, making your brand more recognisable to your listeners.

Bonus: Because let's face it, you don't want your audio book to sound like a bad karaoke performance. Hire a pro and make sure it sounds like a hit! 🎶

So let me help you take your storytelling to the next level. Click on the button bellow to start 👇🏼

#audiobook #audible #voiceover

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Are you ready to take your business to the next level? Enter: explainer videos

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Are you ready to take your business to the next level? Enter: explainer videos

Are you ready to take your business to the next level? Enter: explainer videos

By Chris Tester - British Male Voiceover Artist

Are you ready to take your business to the next level?

Enter: explainer videos.

Let me explain explainer videos..

Not only do they increase website traffic by an average of 20%, but they also boost conversions by 30%.

And with the rise of video content all over social media, it's no surprise video marketing is becoming a must-have for businesses of all sizes.

Don't believe me? Check out these stats:

• 85% of businesses use video as a marketing tool (HubSpot)
• 90% of consumers say that product videos are helpful in the decision-making process (Animoto)
• 64% of consumers make a purchase after watching a branded social media video (Tubular Insights)

Investing in explainer videos can help set your business apart and give your audience a clear understanding of your products or services.

But guess what else you need? A convincing voice to narrate your video. Can you see where I’m going with this?

Answers in the comments 👇🏼

#ExplainerVideo #corporateVideo #voiceover

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What's the best online course you've done?

What's the best online course you've done?

What's the best online course you've done?

By Chris Tester - British Male Voiceover Artist

What's the best online course you've done?

Mine was Ali Abdaal's on video editing in Final Cut Pro.

In just over two hours, I went from novice to someone who could actually put together something that looked - alright.

Yes, it took a lot of subsequent practise.
But getting a clear overview of the key features, and learning those CRUCIAL keyboard shortcuts was a game changer.

The course led to the creation of my Youtube channel,
my own courses on Skillshare,
my video case studies,
my Linkedin video,
my Tiktok account (56k?!)

Learning some basics about video editing also made me a better voice actor. Understanding the logic behind cuts from a production perspective informed choices I would make in my vocal delivery.

And the best thing about it? I watched it all for free on a trial for Skillshare - though I'm now a subscriber and teacher on there too.

So what course would you recommend?

#onlinelearning #videoproduction #elearning #videoediting #skillshare

What's your relationship with your voiceover competitors?

What's your relationship with your voiceover competitors?

What's your relationship with your voiceover competitors?

By Chris Tester - British Male Voiceover Artist

What's your relationship with your voiceover competitors?

You know, the ones who are always trying to outdo you and get ahead of you. The ones who are constantly trying to get their foot in the door before you do.

Or you think they do...

Well, here's a thought: maybe those voiceover actors are not your enemies.
Maybe they're just another person who wants what you want — to succeed, to be happy, to create something meaningful in this world.
Maybe there's room for both of you to succeed, and maybe there isn't.

But what if it wasn't about one of you winning and one of you losing?
What if it was more like a dance?
Or like a conversation?
Or a game where everyone wins but no one is really sure how?

The truth is we don't have much control over our competitors — but what we do have control over is the way we interact with them.

• We can choose to see them as enemies
• or we can choose to see them as allies,
• we can choose to fight them or we can choose to help each other;

Ultimately, no matter what happens, we will always be responsible for our own actions and results — not anyone else's.

So, try approaching your competitors with genuine curiosity... You might even learn something from them.

#business #competitors #voiceover

Intrusive Thoughts

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Intrusive Thoughts

Intrusive Thoughts

By Chris Tester - British Male Voiceover Artist

Intrusive thoughts…

We all have them.
Especially when it comes to ‘content’.

I’m not interesting enough
I’m not talented enough
I’m not entertaining enough

Each post risks showing up our imperfections.

But I’d argue that THAT is what makes the most interesting content.

If your content is just all about the ‘wins’, you’re gonna have problems:

1) Posting wins gets repetitive quickly
2) It stops people getting to know the real YOU.
3) It makes you LESS memorable.

The best content isn’t about you.
It’s about allowing your audience to see THEMSELVES within your story.

The ups and downs
The lessons learnt
The battle - the drama - picking yourself up and going again.

I’m not saying post only for pity or feel like you have to overstate.

But don’t be afraid to share the journey.
It will inform other people’s journeys.
Assure them that THEY are not alone.

That’s what carries real value.

#contentcreation #socialmedia #voiceover #storytelling #personalbrand

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Do your voiceover clients give you room to breathe?

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Do your voiceover clients give you room to breathe?

Do your voiceover clients give you room to breathe?

By Chris Tester - British Male Voiceover Artist

Many people come to me knowing exactly what they want.

- They’ve written the words.
- Chosen the music.
- They might even have recorded a temp voiceover to signal pace, tone an inflection.

The more of these things in place, the clearer the brief, the quicker the job.

All things for which I’m sincerely grateful

But it’s almost always leaving something on the table.

My most interesting work?

That’s done when all the information has been processed - then we forget it.
Leaving room for instinct to play.
Rather than plotting how a project will go line by line, I’m allowed to focus purely on the moment, the audience, the emotion - and then I play from there.

Unexpected things happen.
Inflections, pace and emphasis might not always go where they were ‘designed’ to be.
But an audience doesn’t respond to design - they respond to emotion.
And when every little detail is micro-managed, that can be the first thing squashed in a creative project.

I’m not advocating dispensing with briefs at all - quite the opposite.
But I love those clients who allow time for just one take with the handbrake off during a session.
It shows a willingness to be open, to engage creatively, to be surprised.

It makes me feel seen as a creative, not just a nice voice.

So how do you carve out a creative space?

#creativity #videoproduction #creativeservices #voiceoverartist #clientrelationships

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Social Selling For Voiceover

Social Selling For Voiceover

By Chris Tester - British Male Voiceover Artist

Diversifying your income streams is crucial as a freelancer, and if you've been watching this channel for any amount of time, then you should be aware of the following ones:

  1. Working through agents

  2. Work through pay-to-play auditions

  3. Work through direct marketing

  4. Work through SEO

But when it comes to social media, our thinking can become a little muddled. People will tell us that creating content to establish and reaffirm our reputation is incredibly important but being clear about how the process actually works can be very Vega best when it comes to social media. Now I've been experimenting quite a lot over the past six months on a variety of different social media platforms to work out exactly what I should be posting but, even more importantly, why, and what I found most useful to define is that social media works in two clear ways: 

  1. In the first place, it's part of your outbound marketing strategy to use social platforms to contact potential leads or clients to make them aware of you and essentially augmenting your direct marketing.

  2. The second way is through social selling or inbound marketing, which is all about getting people both inside and outside of your social circle to know, like, and trust you to reaffirm your status as a preeminent professional in your field.

So in this video, I wanted to explain and demystify slightly what my approach is to this latter aspect. Now, of course, I have to confess that in a hopefully quite short video, this is a very superficial impression of what social selling actually is all about. You need to optimize your profiles on social media. So it operates a bit like a website so that you're as clear as possible about what your value, proposition, and services are. And you still need to incorporate essential things like calls to action and have a system of logging that is engaging with your content. So you know how warm a lead could potentially be!

Problems of Direct Marketing

So when we look at direct marketing, there are two very clear problems:

  1. Lead Generation

You have to spend time actually identifying the people that it is that you want to reach out to contact.

  1. Nature of That Contact

If you're reaching out to someone for the first time with no previous dialogue at all, then it's a cold contact, and therefore it's going to be more likely to bounce off someone than a warm lead.

How to Overcome These Problems?

Now, these factors shouldn't be an excuse not to do direct marketing. It is something that takes time, but it's also the surest way of being able to build relationships with clients that are yours and not platforms. But especially if you're a voice actor who's very familiar with the commercial copy, you'll understand that people don't like being sold to. They like to know, like, and trust the people that they're engaging with, and the selling itself is actually very subtle. And social selling is a way of doing that in marketing terms.

So the concept behind social selling is ostensibly quite simple on paper. The first thing you do is that you create content on your platform of choice so that people get to know, like, and trust you by you entertaining them or educating them, or a combination of the two. And then, through the quality of your content, people get to engage with you. They choose to connect with you, and they begin to know, like, and trust you. And as your network grows organically so the size of your audience will increase on a platform like LinkedIn. For example, when you connect with someone, the people that they are connected with which you did not have a greater chance of actually being able to see your content. Those second and third-degree connections as the platform label them, and you can even do this in a quite specific conscious way.

So, for example, if there's a company that you really want to work with, there's the direct marketing way of approaching that, which is identifying who the decision-maker is and then reaching out to them directly. But an alternative way of doing this would be to connect with multiple people who are not decision-makers and who don't deal with voiceover. For example, people that you can connect with, and then through the process of connecting with these people and then creating content that they engage with then, the people who in that same company do make decisions about voiceover will start to see the content as well.

So they'll begin to hopefully know, like, and trust you. Over a longer period of time, this then essentially becomes a social numbers game. The more people that are in your network, the more people that are engaging with your content, and the more that there's a chance that you will come across the right person at the right by time who may be thinking that they actually might need your service. And the crucial thing is that, unlike direct marketing, you might not even know that these people exist in the first place. The crucial aspect of social selling that I really needed to get my head around is that you really need to think about the social as well as the media.

So the media to start with the end is obviously the content that we create in order to get as many people as possible to engage in your media. Then you have to actively be social on these platforms. In other words, you need to engage. You need to offer a value and rather than just saying,

"Oh, yeah, that's great!" 

And throwing a few likes around, you need to start actually having conversations and bringing value to those interactions instead. And this is not something that's going to result in overnight success and immediate job offers, but it's something that, if done well, can really expand organically a network of people who potentially might be able to use you in the future. 

Some Valuable Recommendations

I recommend looking at the likes of people like Leah Turner or Nick Rayburn, or Ashley Leeds, who all have been able to master ways of creating good engaging content that continues conversations and gets your brand and your skills, your knowledge, your values, all out there. Whether you're saying the right thing or not doesn't really matter so much; instead, what your emphasis is on is proving your worth, showing your tastes, your likes, your dislikes, and your passions, and basically being able to catalyze people's decision-making process about you so that they can identify you as a creative who is worth engaging.

I'm just trying to shed some light on this process if you're spending a lot of time on social media at the moment now, but you don't really know what it is that you should be doing in order to get some results from it. It is a much less direct sales approach to direct marketing and, therefore, can be a much more enjoyable experience. And I'll confess myself I am still very much in the early stages of my journey on social selling, but one of the things that I really enjoy about it is that content creation is a creative act. It's not just thumping out the same emails and giving someone a compliment, and it also doesn't work in isolation. If a particular piece of content that I create gets a lot of traction, then it's something that I can also incorporate into my direct marketing workflow.

So as a follow-up email, for example, rather than just boring people with my availability or what microphone I use, which is all still kind of valid but kind of what people are already doing in the space. Anyway, if your job is essentially to stand out to add value, and to be memorable in some way, then actively participating in content creation is a great way of doing that. Being only five to six months into this process myself, I am seeing results, but I'll admit it completely slowly, but they are happening. For example, a game Dev posted a casting call which I was totally unaware of, but because people within my work knew me and liked and trusted me. They were in a position where they felt that they could recommend me because they thought that I fit the brief, and this resulted without any audition in a day's work on a title with the developer that I very much admired from playing his games when I was a boy, and this was only very possible through this inbound marketing method. It didn't involve me just reaching out at the right time and hoping that I'd be chosen.

Last Words

In a future video, I'm going to try and look at some of the different forms of content that you can make as a freelancer and as a voice-over artist in order to be able to entertain and engage potential audience members. And that's going to both looks at things that I'm doing myself and what I'm seeing that's effectively working that other people in the same space are doing. Thank you so much for watching. If you found this video of any use, then please like, subscribe, and spread the word about this channel. And I look forward to seeing you next time!

How to Direct Voice Actors in Video Games

How to Direct Voice Actors in Video Games

Video games are continuing to boom as an industry. And as a result of that greater popularity, the expectation for voice acting is only getting higher and higher. Gone are the days of getting your friends to do it for free and hoping that would work out. 

Voiceover: I'm fully aware of what I'm doing. Can you see? Man committed a sin, disturbing the lifecycle of nature. The original sin that man is responsible to, to protect the life cycle. 

This is the second of three videos about the best ways of working with actors for video games. The first cover the casting process, and if you haven't watched it already, you can check it out here. In this video, we're going to look at how you can make your actual recording session with a voice actor as creatively stimulating and productive as possible. This is intended to apply to all forms of voice acting and video games. But for something as specialized as performance capture or motion capture, those are subjects that I would really like to approach in another video in the future. There is also an important distinction I would like to make between a voice actor and a voice over. And there is a distinction. 

Of course, both require acting skills. But with voiceover, there's a particular style to it, there is a pattern, a formula that's actually at work. With voice actors where the emphasis is on the second word, then there's more process of using our imaginations, engaging emotionally with a character and actually putting ourselves in another person's shoes. Now performer can be both a voiceover and a voice actor simultaneously. You just need to be aware of the distinction, to be aware of the different skill sets that are associated with each. It's quite a confusing topic because different people brand themselves in different ways at different times. So for my commercial and corporate work, I will brand myself as a voice over but when I'm talking about games, I'll emphasize the acting part. Actually hiring a voice director to work with the actors on your behalf is probably the best solution. And it also allows you the opportunity to learn through observation, but you may not be in a position to hire them. And either way, some of the points that’ll raised in this video may be useful for your future learning. So to start, let's talk preparation. 

If you can discuss the character with the actor before the actual session. Talk about their characteristics, their background, their relationships, and the world of the game. If you have time, be open to a dialogue and make the actual creation of the character as collaborative as possible. Provide the scripts which are often called sides as quickly as possible. Most voice actors can actually be very good side readers but the more time we have with the script, the better the end product will be. If the game has a lot of conversations between different actors, then try and organize a table read of some sort, even if it is only through zoom. It means that everyone will get a whole sense of what the world is like, what the interactions are like and that's something that can feed through even into individual sessions. And then if you have a discussion at the end, where people can ask questions, it means that you only have to answer them once rather than repeating yourself time after time. 

Looking to the script itself, if there are any unusual pronunciations, then make sure that you have a guide so that everybody is on the same page. And try to resist the temptation to actor proof your script by throwing in objectives all the time telling them how they should say something, the odd direction of angry or whispered can be very good in terms of providing context to why someone is saying something in a particular way. But if it's every line or every other line, then it just limits the potential options open to the actor, which stifles their creativity and will probably be deleted anyway. Essentially as performers, we can only perform to the size of the space that you actually grant us. And finally, whenever possible, budget for more session time than you think you'll need. When a session begins, make the process clear for everyone. Make it clear how many scenes that you're covering, what different emotional states are required in each and where they come from in the game. 

Obviously, that could just be you and the actor, that could be a director but there could also be a producer or writer or any other number of people on the line. Regardless of how many there are ensure that only one person is actually giving direction to the actor, so that they're not lost in a cacophony of voices. Spend the first five to 10 minutes of the session, just checking in with the other actor, seeing where they are, how their days been, and what they're going to be like to direct. Obviously, in all cases, time is money. And if you've got 5000, as opposed to 500 words to do in a three hour session, then you want to be getting on with things. But still having that chat at the start is useful for gauging the tone for the whole session. Ask the actor if they have any questions about the character about the background about the sides, whatever. But obviously, if you've been able to build in some pre session time, this will be less of an issue. 

One crucial aspect to bear in mind is the order in which you approach material. If there's a particularly emotional scene or a lot of shouting involved, then it's usually better to place that towards the end of the session, but each actor may work differently. For some they may warm up with shouting first and foremost, different actors voices work in different ways. So check in with them before coming to a mutual decision. And one final thing before starting make sure that a break schedule has been agreed. Make sure that you enforce it, not the actor. Actors will tend to want to keep going and sometimes that's absolutely great because they're in the moment, they're feeling something, but they're still not necessarily the best objective judge of their vocal health, especially if they're inexperienced. Small breaks are important, both to replenish the mind and the body. When you finally get to the recording, you need to tell your actor at every scene, the where, the what and the why. 

The where, where does the scene take place? Is it a battlefield? Is it a council chamber? Is it a bedroom? How big is the space? Are there other people there? And how far away am I from the person that I'm talking to? The what is the essential physical action. Am I running away? Am I in the middle of the battle? Or am I working in an office. And the why is what is the objective behind the characters actions? Of course, all of this information combines with the Greater Life of the character, and also the world of the game. And again, if you've done all of that prep work in advance, then it means you can be a lot more succinct when you're actually recording. But it's crucial to focus on these essentials rather than getting distracted by any extraneous information. It's also very useful to think in terms of the characters emotional state, and generally they break down into being either mad, sad or glad. 

Obviously, there's a whole spectrum of choices lying across those three distinctions, but it's still useful to have one in mind as a starting point at each scene. It could also be useful to think of a character's driving forces coming from either their head, their heart or their groin. Just saying the same line with the same logical objective but those three different things in mind will give you different results. When at all possible, be flexible with the actual words themselves be open to the idea of aligning words or changing them if they don't feel quite natural. For theatre actors, especially the can sometimes be a reverence for the word on the page. So sometimes you need to actively give permission to mess things up and make things more believable. Hesitations, gasps, half said words and repetitions are all little things that can give texture to language in a whole new way. Think of encouraging these improvisations even before the actual words begin. 

Adele Cutting, a voice director suggests using them as springboards into an actual line itself, which you can cut afterwards. Different actors work in different ways. And if you try and enforce some one size fits all process for everyone, then it's probably going to end up limiting the results that you actually get. But try to describe the stakes in a given scene as vividly as possible using the right transitive verb. The more vivid a transitive verb is, the more stimulating it is to play as an actor. There is the difference between telling an actor to ask for forgiveness and telling them to beg or plead for forgiveness. You want to use language that is going to ignite an actor's imagination, not stifle it. So familiarizing yourself with a book like Actions, The Actors Thesaurus, would be a really great stuff to that process. Boiling down a scene to what it's essentially about is always important, but can be particularly important when we're thinking in terms of genre.

To give a personal example, I was recently working on a scene with a video game director, in which one of my companions was killed. My initial response was to take the subsequent scene very literally, like it was therefore going to be a fight to the death. But after I'd gone in horribly wrong a couple of times, the director actually pointed out that in the context of the game, which was set in a post-apocalyptic world, with lots of zombies being killed all the time, the actual essential of the scene was actually about confronting a bullet, not about a fight to the death. It was a subtle changing of the stakes, as opposed to a lessening of them, which completely changed my playing of the scene as a result. 

I think the final thing I want to say is that you should be thinking in terms of how you want the character to make you feel, as opposed to how you want them to actually sound. If you start a session with a very preconceived idea of how things should go, then it's going to be very stifling, and collaborative and also very uninspired. Sometimes lines have to be spoken in a particular way for a particular reason. And if necessary, alone reading can be justifiable if an actor really isn't getting it. But it really should be a very selective approach. You want to be part of an exciting, collaborative, creative experience. And by approaching it with the right preparation, and the right attitude all the way through, it can really be achievable. 

Next time I'll be looking at your relationship with the actor after the recording process, which is typically the part most overlooked. If you enjoyed this video, please do like subscribe and turn on notifications and I look forward to seeing you next time.

What Gender Should Your Voiceover Be

What Gender Should Your Voiceover Be

By British Male Voice Actor Chris Tester

Voiceover used to be male dominated, but if trends continue as they have been in the last few years, it's predicted that female voice over jobs will actually overtake male voice over jobs by around 2025. The received wisdom has always been to go with someone who sounds like the audience. Voice over typically uses the rule of PLU. We most readily listen to people like us. And then we have quite stereotypical notions of what a male or female voice may offer. A deep male voice has power, aggression and authority and that's the reason why Mark Strong, the man who normally tells you to turn your phone off in the cinema in the UK, is also the man who fronts the UK COVID announcements. 

Voice over: This is a message from the government's Chief Medical Officer about Coronavirus. 

By contrast, female voices are typically considered more reassuring and soothing. A poll conducted by Harris international found that 46% of people found female voices more soothing than male voices. Soothing voices make people more comfortable. And when people feel more comfortable, then they're more likely to trust the person that they're listening to. That's one of the very good reasons why many Satnavs, computer systems and travel directions are delivered by female voices. Now this is partly scientific study by the Journal of advertising found that products that were aimed at neutral audiences or once towards men, the gender of the voice didn't really matter. But the same certainly wasn't true for female oriented products. Psychologist Phil Maclear at the University of Glasgow found that male voices with a lower pitch were usually perceived as least trustworthy, while higher pitched female voices were perceived as most trustworthy. Female voices and not just perceived as more melodic, but also clearer to by where they're processed in the brain. A study conducted at the University of Sheffield found that female voices were processed in the auditory part of the brain where music is processed, while male voices were processed at the back of the brain in what's called the mind's eye. So how does this all relate to the voiceover that you should choose? Well, Nancy Wilson, one of the foremost voiceover coaches in the world in commercial copy, talks about how copy is generally structured in terms of align, escalate and solve. 

The voiceover aligns themselves with the listeners problem, then they escalate it so the listener is compelled to act and then you offer the solution with the product. Taking the listener on an emotional journey throughout from crisis to resolution. The female voice seen as softer and chattier most readily fits the aligned part of that equation. Women now drive between 70 and 80% of consumer spending, and the greater perceived emotional intent in their voices helps with that alignment. Demographics are also changing. We're seeing women make inroads, pardon the pun, in a traditionally male sphere like cars with Mercedes. 

Voice over: The new A-class range with Mercedes me. 

And Alfa Romeo
Voice over: NaVi is no longer blind, Alfa Romeo Giulia and Stelvio. 

With 80% of car purchases now being directly influenced by women. Similarly, in entertainment, we're seeing the rise of female protagonists to mirror the fact that more women are getting involved in games as players and as developers as well. But the taste in male voices is also expanding and diversifying too. Often a male voice will simply suit a certain product best. And sometimes you need a Mark Strong to tell you to turn off your phone and wash your hands. But we're starting to explore a more three dimensional concept of masculinity beyond the alpha male. One which possibly even started with the marketing towards stay at home dads. As copy texts in many genres have moved from telling the audience to aligning with them, there are greater opportunities to explore emotional availability, vulnerability, and nurturing tones rather than just being strong and stoic. We're seeing advertisers take a voice which may be considered alpha, like, for example, Tom Hardy, and then disrupting that by making the delivery more ponderous and introspective than you would normally expect. 

Voice over: Greatness is no more unique to us than breathing. We're all capable of it. All of us. 

You can't even say that makeup is still the preserve of female voices when there's a whole new industry marketing makeup to young men. So as media consumption continues to develop and change and diversify, it's more and more difficult to make any kind of blanket statements about the importance of the gender. The content we consume is becoming more targeted, more personalized, and less binary. 

Voice over: This is about more than just keeping a card safe. It's about keeping us safe. True name by MasterCard. 

There are more and more brands looking to use non binary voices because it associates them with a more considerate and thoughtful approach to living and workplace culture. So in conclusion, surprise, there's no simple answer. Think about your product in terms of the wider industry and the target audience. Make the emotion that you want the listener to feel be of central importance. Always be aware of gender stereotypes so you can then play to them or convert them. And remember that tone, pace and inflection are going to have the most influence over your voiceovers effectiveness, which is why you should hire a professional. Why not try demoing a variety of talent not just going with what you think it should be, and then seeing what the results are like. I hope this video has been of interest to you. 

And thanks so much for joining me. Please do like subscribe and turn on notifications and I look forward to seeing you next time.

How To Cast Voice Actors For Games

How To Cast Voice Actors For Games

By British Male Voiceover Artist Chris Tester

Whether your game is part of a huge Triple A billion franchise, or it's just you as a single developer, getting the right voice actors to be part of your game is particularly crucial. Especially with gamers expecting more believable, authentic performances as standard. In this video, I'm going to talk about how to cast voice actors. The when, the where, the how, and the what. This will be the first of three videos on the subject, with a second looking at how you actually work with the voice actor during a directed session itself. And the third looking at your relationship with the voice actor after the game is released. How they can help with marketing and promotion, and expand your broader network. So let's get started with the where. Where you cast your voice actors will depend on what you're looking for, your budget, and how many roles you need to fill. Recommendations and referrals from other game developers, voice actors or voice directors is a great way to start. It's a way of being introduced to a whole variety of talent that you might not be familiar with, but which has been vetted, been proven in some way. Of course, a pretty standard route is to contact agents, either voice agents and acting agents and ask them about the talent on their books. 

If you have a particular talent in mind, then just google their name and an agency and it'll probably pop up. Or alternatively, just google any major city name and voice agent or acting agent and lots of options will come up to. You could collaborate with specialist audio production companies who have their own talent database. You can look on social media, and especially Twitter, where a lot of voice actors are particularly active. And either put a casting call out there directly yourself, or alternatively, reach out to a company or an individual that specializes in casting indie games. You can google search voice actors and find out more about them from their website, which might be quite a long winded way if you don't know exactly what you're looking for. But if you like an actor's previous work, then you may be able to reach out directly. Or of course, you could put a casting call out on a pay to play site or voiceover casting site, inviting lots of voice actors that you may not be familiar with at all to audition for your roles and seeing what the results are. Now there is no best or worst source of where you can actually get hold of the actors that you want to audition in the first place. 

But I would say be wary of making your casting call too broad or open. Some of these avenues will result in you receiving hundreds of applications which you'll have to trawl through in order to find what you want, which can be exhausting. So the more selective you are at the front end, the more seamless the whole process will be afterwards. When do you cast your voice actors? Again, it depends on a project by project basis. But typically, if it's a more character based game than the earlier, the better. If you cast early, then it allows your writers to become more familiar with the voice that they're actually writing for, which will result in a greater degree of authenticity. It means you can have less time sensitive meetings with your actors to discuss the role and you can be a sounding board for each other's ideas. These sorts of creative discussions in the early stages could mean that your time actually in the booth recording with the voice actor is much lower as a result. But if the role is more functional than that's not necessary. 

[Voiceover: Now, you will suffer our wrath.]

In which case casting closer to the actual recording time may be more suitable, because it ensures an actor's availability. How do you cast your voice actors? The wisest thing to do to start off with is to delegate if you can afford to. Voice directors will often already be familiar with talent, how to direct talent, and it will allow you to pick up experience along the way through observation. Each actor may need a slightly different approach depending on the material. A professional director can save you time and get creative results that you never might have expected.

Voice over[Troy Baker on Director Neil Druckmann]: We start shooting the scene action and I go straight into it. And it feels weird and it feels false. And we do it three or four times and Neil walks up to me in between takes and I'll never forget this and he says I'm picking up on some resistance. And I said yeah, you're damn right, you're picking up on some resistance because we've got it. It's in the can it was take one. And he said let me tell you what I have. I have a man broken, I said guy his fucking daughter just died. He goes, No, I have a man broken what I don't have is what's happening, this is happening. I can fix it. It's not working. She's going she's gone, I’m broken. And that is when I realized that Neil Druckmann was the greatest director I've ever worked with.

It can be argued that not all voice directors are created equal. But the majority may provide a level of expertise that can prove invaluable. But if it is only you and you can't afford a voice director, then I do suggest that you check out a couple of acting books. 

Something like Stanislavski’s, An Actor Prepares and David Mamet's True And False. A crucial part of the casting process is creating an actual character breakdown with imagery of the character, their age, their physicality, their accent, their voice description and biography, ideally. When casting you'll be asking actors to read lines for the character that you might want to actually cast them as. These lines are typically called sides, audition sides. And when you write them, it's important to provide as much context as possible. An actor will say a line completely differently depending on who they're speaking to, why they're speaking to them, and where they're speaking to them as well. Try to resist the temptation to copy and paste some of your actual script for the audition sides. You want to hear as many different facets of the character as possible as quickly as possible. So if that's possible in existing lines from the actual game itself, that's great. But if not, then write a scene or an exchange that actually serves that purpose, so that every single different part of the audition is actually helping you to make a choice. 

Depending on how in depth you want the process to be, I would recommend having a first and then a second round of auditions. In the first round, have them a sample based auditions, where you provide direction the actor records them, and then you review them. And then you could have a second round, which would be a live directed session. So either you or the voice director would be working with the actor through a set script, and you could see what your relationship is like and how free and open they are to actual direction. If you have reference points to the type of game that you want to make, then share them. If you tell a voice actor that the game is in the style of The Last of Us or in the style of Zelda or in the style of Doom, then we immediately get an impression of what that world is like and how those characters would interact. Even if we don't, if we're not gamers, then we can go on to YouTube, see some of that game footage and get an impression very quickly as well. Above all else, look for people who are voice actors as opposed to voiceovers. If that makes sense. Many voiceovers may have a beautiful voice and it does also require acting, but it's a different kind of skill set. Appreciate that Screen Actors might give very detailed realistic performances, but they also might struggle in being able to communicate verbally what they would normally Express physically, facially.

Voice over: It has been amusing watching your sea-wracked corpses stumble and doddder as you tracked the prey

Some stage actors may be particularly good at bigger characterizations or multi character parts, but some of them could be a little bit too big or performative. And again, depending on experience, some might have quite a lot of mic technique, and others may have none. All of these things will have a greater or lesser importance depending on the type of game that you want to make. So for example, if you put a filmic Actor in a performance capture context, where they're also going to have their face mapped as well, then all of those issues might not be an issue at all. And similarly, if your voice actor is working with an audio engineer during the session, then then being on or off mic is going to be less of a practical concern rather than if they're recording from a home studio and are responsible themselves for gauging their distance from a mic. 

If your project is going to involve home studio talent, then ensure that all of their auditions take place using the setup that they'd actually use. Have the recordings vetted by an audio engineer. Because even if something sounds possible, there may be issues with it. Also bear in mind that you're looking for acoustic continuity, you want to ensure that all these voices sound as if they've come from the same place with a minimum of fuss. And also cast as authentically as possible. It's 2020 and there's enough talent out there. It's not an excuse to say that you can't find it. And finally, for what, how much would you actually pay your voice actors. Actors fees typically break down into two things; a per hour fee, called the basic studio fee, which covers their actual recording time. And a buyout that actually licenses their voice for your game, which is normally the basic studio fee again, or a multiple of it. Obviously, as the demands of a project expands, so will the fee. 

Goal Setting

Goal Setting

Hi, in this video, I'm going to talk about goal setting. It's the beginning of a new year and so somewhat inevitably people are talking about goals. How important is setting goals to your progress? Or another way of thinking about it is, how much should you be focusing on the day to day process, and how much on the end target? Now in the book, Atomic Habits by James Clear says that you should focus on your systems rather than on your goals. And this reasoning is quite simple. If you focus just on the destination, then it doesn't actually clarify what you have to do every day in order to get there. And it also puts your mind in a state where it's just a binary of failure or success, which can quite often demotivate you. Now, I would argue that though those are very valid points, you still have to know what kind of direction that you want to be heading in. So you need to have a goal or objective of some kind. And these could be smart goals, which are specific, measurable, achievable, realistic, and time bound. So for example, if my aim is to convert this third bedroom into an acoustically treated and soundproof studio that I can work in, is it specific? Yes. Is it measurable? Yes, I'll know from my environment when it's being changed into that. Is it achievable? Yes. I've got a quote from a supplier. And then I've been saving for the last year specifically to fund this. Is it realistic? Yes, I've contacted that supplier and booked a time for them to do it. And is it time bound? Yes, it's going to be happening in the spring, hopefully. 

Now, like I said before, not all goals have to be this specific. And they don't need to observe that smart criteria. It may be something quite vague, like, you just want to sleep better. And that's absolutely fine as well. But it's still going in a specific direction. And you know what the result would be in some kind of way. The essential points are, firstly, be very clear and honest about what your goals actually are for the year. Don't look at goal achievement purely in terms of success and failure. Look at where you are now compared to where you were a year ago, a month ago, or even yesterday, not compare yourself to some imaginary ideal version of what you should be. And of course, and this is easier said than done, try and find the balance between self-motivation, and self-acceptance, being a little bit more Zen. Now, of course, all these things are easier said than done. But in terms of how I approach my goal setting, specifically for 2021, well, firstly, I started by making a mood board. This is a whole collection of all the things that I would like to achieve in voiceover by the end of the year. And then my intention is to reverse engineer aspects of it to find my actionable, what I can do every day in order to achieve them. So if we take my target of a six figure income, one way of going towards achieving that is to get more commercial auditions, because that's where the best paid work is. And one of the ways to do that would be to update my commercial demo. So in order to update my commercial demo, I would research and select demo providers. I would find other people's demos that I like as a reference, and then I would book a recording session. Or an additional way towards that overarching goal will be a marketing campaign aimed at estate agents in the UK. So one step would be to find out who the estate agents are, in other words, lead generation, maybe I could hire a virtual assistant to do that for me so that I'm more time effective. 

Then I would do some research on what makes great real estate promotions. How does the sector feel about video tours, especially during the time of COVID. Then bearing all of that in mind, I could create an actual video showcasing my voice doing different styles of that kind of real estate narration. And then I can work out and compose an email chain. So I can directly market and follow up effectively and systematically. This approach helps me to find the balance between being ambitious, wanting to daydream and find out what I really want, but also kind of focus in on the little practical things that I can do, so that I don't have that perennial anxiety of what should I be doing and am I doing it? I know because I've worked it out. I hope you found this video about goals of some use. If so, please do comment, like and subscribe to check out future content as well. 

Wishing you a great start to the new year and look forward to seeing you next time.

How To Direct A Voice Actor

How To Direct A Voice Actor

How to Direct a Voice Actor

When you take the time to organise a directed session, either remotely or in person in a studio with a voiceover, then it's important that you use that time as effectively as possible. So in this video, I'm going to give you Twelve tips to ensure that the voiceover and yourself are best prepared to get the most out of the session that you possibly can. And by the way, this video will be mainly dealing with corporate narration and commercial direction. But a lot of it also applies to video games. But I will be doing a separate video about directing a video game session as well. So look out for that. So let's get started with my 12 tips on how to best direct a voiceover in a live session. 

Tip Number One, read the script yourself. Read it out loud most importantly. Make sure that it sounds as if it makes sense. That the grammar is all absolutely correct. And obviously that it fits the timings of whatever spot, it's supposed to. Be sure to have a clear idea about how certain words might be pronounced. For example, if you say, our company as opposed to our company, then it's a lot more formal as a result. And these are decisions that really should be made prior to a session rather than during it. Or at least you're aware and then you can record an alternate. 

Tip Two, clarify pronunciations. Whether or not that's a person's name, whether it's a company name, which is always very, very important, or whether or not it's an abbreviation of some sort. A voice actor might need to practice these pronunciations again and again in their own time prior to a session. So the sooner that they get all of that information, the better.

Tip Three, think about how you're going to divide the session before you actually get to it. You're going to spend 10 to 15 minutes chatting about the approach that you want to take with the script before you actually record. How many takes do you ideally want? And other alternate takes that you have in mind. Thinking about these things in advance, we'll ensure that there's a good balance between productivity and creativity in terms of different alternate takes you can make. And if you've never directed a voice session before, then why not ask the voice actor themselves how they would normally conduct a session and take their lead. 

Tip Four, have an agreed way of marking takes. Either verbally or technically in some way. In commercial sessions, especially, where you've got a lot more time to do a small amount of takes, that usually means that you do a lot more takes as a result. And you need to have a system in place to ensure that you don't get lost. So if it's marking takes verbally, before you do each take, or whether it's actually putting it down on a piece of paper, make sure that something is in place so that you don't get lost in the Edit. 

Tip Five, what is the status? By that I mean, whether it's B2B or B2C, what is the actual status of the person speaking and the audience that they're speaking to? It's really good to have some very clear variables which you can play through throughout different takes. So if you give the speaker a status of one to ten, and the audience has status of one to ten, then you've got some clear things to play with. 

Tip Six, give the voiceover a clear role. Are they the educator? Are they the parent? Are they the best friend or the next door neighbour. If you talk to a voiceover in terms of their role, as opposed to how they should sound, then they've got something a lot more tangible to be able to creatively respond to. 

Tip Seven, share reference materials. Whether it's a soundtrack, whether or not it's a particular read from another commercial or corporate project. These are a fantastic shorthand to make sure that you and the voiceover are on the same page. 

Tip Eight, be clear about who is giving the direction. In a directing session, it might be one on one, you might have an audio engineer, or you might have an end client or multiple end clients on the line as well. If this is the case, though multiple inputs are always welcome. Ensure that you operate as the filter to the voiceover otherwise, they might get conflicting direction and become confused. Obviously, people in the creative team might have very different takes on how a particular word or sentence is said, but you need to be the arbitrator in the process. So the voiceover isn't put on the spot having to choose between one or another direction to do next. 

Tip Nine, be specific as possible in your direction. Terms, like conversational are both incredibly popular, but also extremely vague. If you can talk in terms of the voiceovers perspective and their emotional state and the audience's emotional state, then that gives us a lot more stimulus to be able to work from. 

Tip Ten, Avoid line reading, unless it's absolutely necessary. Your time is money. So if you need to make a line reading, then ultimately that's absolutely fine. But preface it by saying I want to try some line readings if that's okay, rather than subtly inferring that they're getting it wrong. 

Tip Eleven, Ask the voiceover to do one take for them. At the end of a session hopefully you have everything that you need. But if you do have the time, then it's useful to invite the voiceover to just read the whole script straight through from start to finish. The benefit of this approach is that the notes that they got at the start of a session will have had time to bed down in their subconscious. And now they'll be invited to just give it a natural flair. It's essentially a free hit, but you might be pleasantly surprised by the result. 

And finally, Tip Twelve, Be very clear about the delivered format. By that, I mean, do you want the whole session? Or do you want editing takes? Do you want it raw? Or do you want the audio processed in some kind of way? How do you want the different files labeled? And what kind of file do you actually need? 

If you have an audio engineer present, then they may already be able to supply all the answers. But if not, make sure that the voiceover knows exactly what it is that you need, so that there's no confusion further down the line. 

Okay, so that's my twelve tips to get the most out of a directed session with a voiceover. If you found this video useful and you're interested in more content like this, then by all means, please subscribe. I'll be able to upload every week or two. 

Thank you for taking the time to check out this video which I'm sure it's very rough around the edges and also to honey my cat who has been asleep all this time. 

Have a great day and see you soon.