Don’t look at what your voiceover competitors are doing
By Chris Tester - British Male Voiceover Artist
Don’t look at what your voiceover competitors are doing.
Actually, ignore that.. LOOK at what your competitors are doing.
‘He must be crazy’ ‘This guy sounds unhinged and confused’
Yes, you might be right. But hear me out:
Look at what your competitors are doing - and then do things completely differently to them.
Because, how do you expect to stand out when you’re trying to emulate what everyone else is doing?
Especially when you’re copying what your competition is doing. You’re making it way harder for yourself than it needs to be.
Your competition might be miles ahead of you, their audience is used to their style, and they’ve spent months if not years building trust and brand recognition.
What works for them may not work for you at all.
I’m not suggesting to completely ignore your competition. Keep an eye on what they're doing, but don't copy them.
Stand out, be unique and make a name for yourself.
Are you more of a 'copycat' or a 'one-of-a-kind-unicorn'?
#unicorn #copycat #competitors #voiceover
